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For free Tickets, they can choose their SMG location, select any movie and showtime and press the ‘+’ next to ‘Free SMG Access Ticket’ on the ticketing screen and complete the checkout process. For the Free popcorn offer they can go to Food & Drink > Location > Booking, Delivery In-Seat or Takeout > Access Perk tab, then select FREE SMG Access Popcorn. The SMG Access® rewards guests while also donating movies and meals to deserving neighbors in their community.įull promotion details and ordering instructions can be found at Guests can simply log into their SMG Access account on the SMG app to start.
“This is our way of saying ‘thank you’ for the ongoing support helping your local theater survive the pandemic and save jobs by rewarding loyal guests with Free Popcorn and Free SMG movie tickets, while also welcoming new guests with this rich offer to join the loyalty program and give SMG the chance to win over their hearts and minds.” “Our loyal customers have come to love the affordable luxury and best-in-class service the SMG in-theater dining experience offers,” said Tonya Mangels, head of revenue and marketing for Studio Movie Grill. No purchase is necessary to redeem either reward. When guests join the SMG Access® loyalty program and order on the SMG app, a free small popcorn will be available for dine-in or takeout daily through February 28 th, and two free movie tickets will be available through January 31 st. In addition, SMG is also offering two free movie tickets through the end of January. The promotion is in celebration of National Popcorn Day, taking place on January 19. Sign up here.Throughout the month of February, every visitor to a Studio Movie Grill location will be able to get a free popcorn per day. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Members help make our journalism possible. SMG has more than $100 million in secured debt. It also took steps such as leasing its theaters to private rentals.
The company said it has worked to cut expenses and lease expenses to improve cashflow. SMG closed all of its theaters for three months and, even now, just 21 of its theaters are open, at a limited capacity. It received its $75 million investment from TowerBrook Capital Partners in 2019. In 2018 the company was the fastest growing company-owned theater chain. The chain operates a full-service bar and features a full-service menu of burgers, chicken and bento boxes at theaters featuring luxury recliners, laser projection and buttons on seats to call servers.
Theater chains have taken steps to get customers in, but consumers are also worried about the pandemic.īrian Schultz founded SMG in 1993. Movie studios have delayed several films the chains rely upon for their business. The pandemic has forced the closure of theaters in many states. According to data from the financial information firm Facteus, movie theater sales have been down at least 83% every week for the last three months, and as much as 95%.
At its peak in 1950 Malco had 55 locations in Arkansas, Kentucky, Mississippi, and Tennessee. Lightman opened his first theater in Sheffield, Alabama in 1915, later naming his company Malco Theatres (MALightman CO). It’s easy to see why: Sales at theaters are just a fraction of what they were a year ago. Designed by TK Architects, with eight screens, the cinema presents Dolby 7.1 sound and the Malco Grill for dining. The theater chain giant AMC warned that it may not survive the pandemic, while Regal Cinemas recently suspended operations at all of its locations. The pandemic has been bad for restaurants and worse for the movie theater industry.
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“SMG anticipates that demand for its services will remain very tenuous until theaters are able to return to full capacity and major motion pictures resume being released for first-run theater showings.” “It remains unknown how long the COVID-19 pandemic will persist and how long the market effects will continue thereafter,” William Snyder, chief restructuring officer for Studio Movie Grill (SMG), wrote in a court document filed Sunday. Studio Movie Grill hopes to use the bankruptcy process to renegotiate with its lenders, landlords and movie studios to survive the pandemic.
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